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Build your practice. Find your freedom.

Helping Therapists Build Freedom Through Private Practice

At Will-o-Wisp Consulting, I help therapists launch and grow thriving private practices, without the overwhelm.


My coaching and consulting services are designed to give you clarity, structure, and practical tools to build a business that supports your life.

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Together, we’ll create a plan that fits your goals, from setting up systems and managing finances to attracting and retaining your ideal clients.

 

You’ll get personalized guidance, real-world strategies, and the accountability you need to move forward with confidence.

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About Our Approach

Our Mission

At Will-o-Wisp Consulting, my mission is to help therapists build private practices that feel sustainable, authentic, and free from burnout.


I believe success isn’t just about full caseloads or income goals, it’s about creating a business that supports your life, your values, and your well-being.

Our Services

Streamlined and Impactful

Private Practice Strategy Session

one 60 minute session

Price: $250

 

Are you ready to start your private practice but feel overwhelmed by all the moving pieces? In this 50-minute strategy session, you’ll get personalized guidance and clear next steps tailored to your situation. This is a standalone session designed to give clarity and direction. Not part of the 3-month coaching package.

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What you’ll get:

  • Insight into the key steps to launch or grow your private practice

  • A clear roadmap of your next actions

  • Personalized answers to your questions and insights from someone who’s been there.​

 

Perfect for therapists who:

  • Want clarity before committing to a full program

  • Are serious about starting or organizing their private practice

  • Need expert guidance without a long-term commitment yet

 

Book your session today and leave with a clear plan for your next steps.

Private Practice Launch Program

Includes six 60-minute sessions scheduled over roughly 12 weeks

Price: $2,500

 

Description:
This 3-month program includes six one-hour sessions, scheduled every other week, plus ongoing email support between sessions. You’ll receive personalized guidance for launching or growing your private practice, ensuring your systems, documents, and processes are fully set up for success.

 

Includes:

  • Step-by-step guidance for marketing, client intake, and billing systems

  • Custom review of any documents or systems you’ve already created

  • Personalized action plan to implement your practice launch efficiently

  • Email support between sessions for questions, accountability, and feedback

 

Booking / Payment:
Payment is taken at booking. Sessions are scheduled every other week over twelve weeks to provide consistent progress and support.

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Who it’s for:

  • Therapists ready to launch or fully organize their private practice

  • Professionals seeking structured guidance, accountability, and personalized support

  • Those who want confidence that their practice is operationally and financially ready to succeed

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Frequently Asked Questions

Who are your services for?

I work with therapists all over the USA who are just starting out or getting ready to launch their private practice. My goal is to help you design a practice from the ground up, from systems and marketing to client management and finances, so you feel confident and supported as you take those first steps.

How do I know which option is right for me?

If you want a focused session to answer questions and get a brief overview of the process, the strategy session is a great starting point. If you want ongoing guidance, structured support, and accountability while building your practice from the ground up, the coaching package will give you everything you need to feel confident and organized.

How will your coaching help me in ways I can’t get from online resources?

Articles and templates can give you ideas, but they can’t answer your specific questions or guide you through the unique challenges of building your own practice. Every step/task comes with a laundry list of details and additional questions when you're creating a private practice. You don't know what you don't know. With coaching, you get personalized advice from someone who has been in your shoes, step-by-step guidance, and accountability to help you implement your plan confidently, so you actually move forward instead of getting stuck or second-guessing yourself.

About Me

My name is Gwen Dezelske ("deh-ZEL-ski")

Hi, I’m Gwen. I’m a licensed psychotherapist (MSW/LCSW) with 13 years of experience in the field, including 5+ running my own private practice. I've also held professional licenses & practiced in 7 different states.

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I love teaching therapists how to work for themselves and build lives of freedom, confidence, and financial independence.

 

I know firsthand how overwhelming it can be to wear all the hats (clinician, marketer, administrator, accountant, CEO). I’m here to guide you so you don’t have to figure it out alone.

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Originally from Minnesota and now in Colorado, I enjoy travel, reading, and self-discovery. I’m thrilled to share what I’ve learned so you can build a practice that supports both your career and your life, without burnout or guesswork.

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Questions before booking?
Book a 15-minute
Discovery Call with me here:

Reading Notes

Will-o-Wisp Consulting

Established in Aurora, CO

Serving clients across the US

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Why Will-o-Wisp?

Because like a wandering light in the forest,

I help guide you through the unknown.

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